Launching his eponymous hotel company after decades of dreaming, this real estate mogul needed a brand worthy of his name.
- Brand Identity,
Atlanta-based developer John Dewberry was struggling to find a branding partner who understood his unique vision as he completed his first hotel property in fashionable Charleston, South Carolina. We began by distilling the brand into a simple positioning statement that perfectly summed up its namesake… Southern bred, well-traveled.
Working alongside award-winning interior architects, Workstead – we paired that special blend of Southern charm and world-class sophistication to matchbooks, marquee signage and everything in between. Building on the Dewberry brand, we also designed distinctive identities for its modern Southern brasserie (Henrietta’s) and swanky rooftop bar (The Citrus Club).
Inspired by the modernist forms of the building itself as well as the classical history of 'The Holy City,' The Dewberry identity strives to be an elegant mix of humanist scripts, contemporary typography and a minimalist metallic palette.
For the launch we partnered with Peter Frank Edwards to produce photography that felt definitively Charleston and decidedly Dewberry – bringing the best of Chuck Town to the rest of us.
Designed by our partners, Workstead, Henrietta's is every bit the location for Low Country meets French fare. We designed a simple, timeless identity for use across signage, menu and restaurant collateral. The system also utilizes an iconic 'H' that can be customized by season, cuisine, event or simply the whim of the head chef.
Called “an elevated escape” by Conde Nast Traveler, The Citrus Club is situated with a river to river rooftop view across Charleston and accessible only via an elevator tucked within The Dewberry's modernist lobby. Another Workstead creation, we built an equally festive brand of custom hand-drawn lettering, warm hues and bold typography to live alongside the expressive neon, terrazzo floors and chic nooks throughout this exclusive enclave.